When asked about the previous week, 60% of consumers claim that they’ve used a discount code during that time. The vast majority of customers (93%) use discount codes throughout the year. Here’s a handful of statistics that support this statement: It can be a general discount for all items in your store, as well as a coupon or a discount code that’s available to use at checkout. Offering discounts is a common practice that’s used by all businesses because it brings in real results. “Apple is a brand built on newness and urgency, so while their products never go on sale, you can get a discount for trade-ins or upgrades which keeps customers loyal.” Erin Sykes, a retail and sales strategist What is a discount offer email? Why is it important for your business?Īs the name suggests, a discount offer email is used to inform your customers about a special discount. That is why you need to think about how you will demonstrate your product’s value and retain your customers once the discount is over. Think about how you’ll demonstrate product value once the discount endsĮven though your marketing efforts strive to convince customers and prospects that your product is helpful and will improve their life – discounts can often undermine your product’s value. In this manner, you can leverage discounts and grow your customer base without hurting your margins or diminishing your brand value. Consider offering exclusive discounts to specific customer groups instead (like students, healthcare workers, military, etc.). Offering discounts to everyone can be a huge risk to your overall profit margin. Consider offering discounts to specific customer groups Besides, discounts may project your own lack of confidence in your brand and establish a lower perceived value for your products. Consumers can get used to price reductions quickly and many won’t stick around when your prices go back to normal or increase. While sales discounts can be an effective means of generating quick revenue, make sure you’ve carefully considered all the risks and potentially disastrous pitfalls. 
Beware of the possible negative impact on your brand
Remember that big discounts are likely to attract deal shoppers, meaning your newly attracted buyers aren’t going to convert into long-term customers in the future. Image courtesy of Top News In World Make sure your discounts will attract your target audienceīefore running any sales campaign in an effort to gain new customers, consider whether your discounts will actually attract the type of customers you really want.
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